Just because an investor is willing to give you money does not make him or her a good match for your startup. The right investor is so much more than a source of capital. Here are some questions you should ask yourself when you start to find investors:
Do you like them?
You are going to be dealing with these people a lot. Make sure they are people who shares your company vision and who you get along with personally. Sergey Brin calls this “the airport test”. Ask yourself, “would I be comfortable and enjoy spending an extended period of time with this person in an airport?”
Do they have industry expertise?
Often, investors can offer more than just their money. They may have industry connections that they can leverage to help grow your business. They may have technical knowledge to help you improve your service or product.
Do they have additional money to invest if things go well?
No matter what stage you are in, if things are going well, you may need to raise additional funds in the future. Look for an investor who has the ability to invest more even more or who knows other investors who would be willing to invest as well.
Once you’ve defined what kind of investor you want to work with, you actually have to get out there and find them.
With the exception of your personal network, the absolute best way to do this is by utilizing the power of Syntiq. We have a network of 25,000+ qualified investors waiting to be connected with startups like yours. These investors are searching for investment opportunities and want to hear from top startups as soon as possible. To access this powerful network, you can view our service offerings here.
Before you can talk to investors or even utilize a service like Syntiq, you have to create your pitch. And it has to be incredible. If you want to learn how to create a powerful pitch in five easy steps, check out our guide, How to Write Your Investor Pitch